Branding & Design
Our branding agency creates visual identities and develops brand strategies that will make you stand out from the competition. Our team of creative designers will give you the right look to attract your customers with our creative designs. You’ll get an identity that is one-of-a-kind – something no other company in town can offer!
Industry leading branding and design experts
what we Offer
Branding is all about telling your story. We help brands get to the core of what they stand for and turn that into a powerful message.
We take a holistic approach to branding, not just considering colors and fonts but the purpose behind the brand along with how they solve problems for real people in their everyday lives. With an understanding of commercial viability as well as metrics that tell us what’s working or not when it comes to brand design, we create change because brands deserve more than pretty logos – they need something creative yet relatable at the same time!
Brand Strategy
You may not realize it, but telling your story is one of the most powerful things you can do. We’ll help you find out what makes your story unique. Then we’ll figure out how to tell it in the most powerful way possible so that people will listen and act on it, even if they’ve never heard of you before!
Audience Insights
We’ll dig into your customers’ psychology to find out what really drives them. We want a complete understanding of their motivations, desires, what they like and dislike. What their passions are? so we can better cater our products & services to meet those needs.
Creativity Approach
Branding goes beyond just slapping some pretty colors or graphics onto something; it’s about building lasting connections between people and brands through awe inspiring things like logos, slogans, mission statements, etc., so when someone sees those elements they immediately think of your company.
We believe in results above all.
It is important to focus on branding and why
Your company’s visual identity is one of the most critical aspects of your branding strategy. Potential customers will form an impression of your company in less than 2 seconds, and that’s why it’s important to have the right branding.
It’s important to be able to convey who you are and what your company does, but more often than not people can’t decipher the message when it isn’t clear. That is why we’ll help give your brand clarity so that everyone knows exactly how awesome you really are!
Customers are more likely to spend 4x more on brands they believe align with their values. Rather than trying to undercut your competitors, we’ll help you identify what sets you apart in order for companies like yours can charge a premium and skip the price wars.
Our innovative branding approach means we use disruptive branding strategies like highlighting what makes your business one-of-a-kind so that it can stand out in a saturated marketplace, attract your ideal customers and boost your signal so you’re noticed for all the right reasons!
Our Branding & Graphic Design Process
Step 1: Discovery Meeting
The kickoff meeting is the first step of any project to make sure you’re on the right track. This will vary depending on what kind of project it’s for – there maybe interviews with the entire team, questionnaires that need filling out, market research and competitive analysis, or even a content strategy drafted. A creative brief needs approval before anything can happen!
We’ll also make sure we’re on the same page about what you expect from us. This meeting will help set expectations and ensure everyone is on the right track.
Step 2. Strategy And Ideation
The strategy phase is all about figuring out what makes your company different; why people should choose to do business with you rather than anyone else. We’ll build a case for your brand so that when it comes to the actual design we can use that as our framework and create something truly unique!
Copywriting is a powerful tool in crafting marketing messages and using the right words can make all the difference. Our writers work closely with our clients to draft (or edit) messaging that best suits their brand, from accurate and compelling copy for advertising campaigns, to on-brand social media posts or print media.
Step 3. Design
Every project is different but most start with a presentation of multiple design directions. Once the client has selected one direction, our team will expand and refine it over a series review rounds that include custom photography, illustration or infographics depending on what the client needs to best convey their message.
Our design process is a little bit time consuming but it’s about the quality of the work, and not dumping a job on you without adding our experience to your own.
Did we mention that every project gets a dedicated graphic designer? We don’t use templates because we know no two companies are alike; that’s why were so passionate about working one-on-one with our clients to get results they’ll be proud of!
Step 4. Production
The process at IWD is unique to the type of project, or course. And like everything we do here, it’s done with a deep obsession for detail.
Whether you’re looking for publication design services that take your idea and make it shine on paper; marketing campaign support from conception through delivery, product & package designs made to catch attention in an over-saturated marketplace or logo design – whatever medium you need us for: We’ll give all our energy into making sure nothing but perfection comes out the other end.
We have a complete proofing and approval system that produces perfect results every time.
Step 5: Presentation, Review and Revisions
We take great pride in the work we do for our clients and hope you’ll feel the same once we deliver your project. Our dedicated account managers will work with you to put an exceptional final product into your hands! That’s backed by unlimited revisions which is something all of our customers are guaranteed when they sign up.
We’re serious about deadlines, and we know you are too. That’s why we’ll always keep you in the loop every step of the process; well ahead of any deadline to avoid hiccups on the way.
With our fast turnaround times and superior customer support, we’ve become the go-to design agency for any business or individual looking to stand out from the crowd.
Common Questions And Our Answers
Frequently Asked Questions
We want to make sure you have all the information needed before starting your journey. To get started, we’ve compiled a list of the most frequently asked questions and their answers that are common among our clients. If your question is not answered below then please don’t hesitate to contact us!
Is my logo my brand?
A logo by itself is just a graphic element with a name. A brand encompasses everything that represents your business and gives its logo meaning, such as the tangible items like promotional materials and packaging while intangible elements include more abstract factors including company values, culture, employee experience or even customer service orientation. When combined together you can reach an audience efficiently in order to communicate effectively across different mediums from print ads to websites which means this team work between logos and brands should be prioritized when designing for any type of organization or company.
Can you use design to increase your business’s Sales?
When customers buy a product, it’s not just because of the benefits on offer. It also has to do with how they feel about purchasing that particular item from you and your company in general – no matter what type or level of purchase we’re talking about. Good design is an important part of building customer relationships, which can make all the difference between attracting new ones and keeping existing customers happy too!
How Do I Get Started?
Glad you asked… All you have to do is fill out our contact form and we’ll get back to you within 24 hours. We’re ready to brainstorm and work with you towards creating the most effective brand in town!
Let’s Talk About Your Project
Contact us now and receive a custom quote from one of our consultants that will be tailored specifically for you!
